Alan KlementinJobs to be DoneKnow the Two — Very — Different Interpretations of Jobs to be DoneThe popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.19 min read·Jan 15, 2018--45--45
Tony UlwickinJTBD + Outcome-Driven InnovationJobs-to-be-Done: A Framework for Customer NeedsJobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…7 min read·Jan 6, 2017--11--11